storm blows air on the island. If reality shows are currently living moments of ups and downs, "The Island of the Famous" Simona Ventura seems just not meshing. Pass the programming error in the first episode, sent to the slaughter against the "Big Brother". But the second airing, on Wednesday the Champions, it lifts a lot of the outcome of the program. The average firm is now 3,301,000 viewers for a share of 13%. On Wednesday brought only 400 thousand spectators, and now he thinks of a new move.
Simona Ventura (LaPresse)
Yet only last year, the same day of programming, the ratings of the 'Island' were excellent, with an average of nearly 4 million 300 thousand spectators, and an enviable Raidue share of 19.5%. In twelve months have therefore lost a million viewers. What is left of the 'Island of the Famous "? The analysis shows the composition of public audience moved on quite faithful to the old-age adult, in essence, the transmission has lost the hearts of his audience, that "the commercial target" young-adult who is one of the fundamental reasons for the production of a reality. Best share is collected among over-65s (14.9%), expected among women (15%), with a prevalence in some regions of Southern.
Dispelling some excuse now: Sanremo showed that TV is not in crisis and that the general has a compelling force intact despite the fragmentation of consumption, there was also the Champions League last year, and on Wednesday was an excellent time to attract a female audience. Maybe some good content catatonic Raffaella Fico (which is not served well to beat Big Brother, from which she comes) and Thyago Alves, Nina Moric, Nicola Savino, Alba Parietti and Vladimir Luxuria in the studio has not exactly helped the program .
Aldo Grasso (in collaboration with Massimo Scaglione, Italy on data processing Gea Auditel)
February 28, 2011
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